About us
The threat of climate change dictates a need for enormous changes to the structure of the global economy. This is likely to be a dominant issue in business and government policy-making for the foreseeable future.
Yet, successful low carbon policies and low carbon products require that the public be involved. This is where we can help!
We believe in both the importance of market research, and of appropriate marketing, in moving the world to a low carbon and sustainable future.
We can help businesses by identifying relevant low carbon opportunities and guiding their profitable development.
We can help government bodies develop low carbon policies which are sensitive to the strategic public opinion challenges they face.
We can help support the work of environmental organisations in the campaigns and communications output.
Understanding the different unmet emotional needs caused by climate change
With our Environmental Choices™ monitor, we continue to invest in both building cost-effective international market information, and how best to interpret this information. This data shows just how divided society has become with regard to climate change. Any low carbon marketing strategy should take into account the quite different unmet emotional needs that people have. We have developed a highly robust attitudinal segmentation as a core analytical tool.
Employing advanced analytics to uncover 'hidden truths'
Sometimes a simple cross-tab is all that is needed, yet often we find that we need to interrogate the data further to uncover 'hidden truths'. Whether your concern is assessing potential market size or share, identification of early adopters, routes to mass market, understanding the evolving public opinion landscape regarding climate change, how to best position your brands, products or services, or how to effectively communicate your message or policies - our analyses are designed to help.
We are offsetting our website through Greenscroll.
