Haddock Research & Branding Inc.
An opportunity to make a difference
Climate change represents both an enormous challenge and an enormous opportunity. Climate scientists warn us that our home, planet Earth, is under grave threat. Yet, as terrifying as many of us find the climate crisis to be, it is not the focus of what we, at Haddock, want to do.
Rather we want to focus on the opportunity to make a difference. And there is surely no bigger branding or marketing opportunity than to motivate the people towards a sustainable future.
Are you creating low-carbon solutions?
If you are working to create low-carbon solutions or low-carbon policies, we can help you understand the way that people can become more engaged: by measuring how people feel, think and act about climate change; and by employing relevant advanced analytical and branding techniques.
With our Environmental Choices reports, we also continue to invest in both building cost-efficient international market information and how best to interpret this information.
Understanding the different unmet emotional needs caused by climate change
Our Environmental Choices survey data shows just how divided society has become with regard to climate change. Any succesful low-carbon marketing strategy should take into account the quite different unmet emotional needs exhibited. We have developed a highly robust 3-way attitudinal segmentation model to help inform you.
Employing advanced anlytics to uncover 'hidden truths'
We utilise a wide range of advanced analytical approaches to produce robust and meaningful in-depth understanding: concrete outputs that can be used to guide your 'next steps'.
Whether your concern is: assessing potential market size or share; identification of early adopters, or routes to mass market; understanding the evolving public opinion landscape regarding climate change; how to best position your brand, products, or services; how to effectively communicate your message or policies - our analysis will benefit you.
Why not contact us to see how we might help?
