About Haddock
Understanding the low-carbon challenge
At Haddock Research & Branding Inc., we help our clients develop their low-carbon brands and services. We help them by better understanding the challenges they face – whether in research, marketing and/or branding. We are passionate about our work. We invest in building our knowledge of the low-carbon market around the world. And we also collaborate with scientists, environmental leaders and activists to make sure that what we are doing is consistent with the environmental challenges we all face.
We primarily employ quantitative research techniques, but also conduct qualitative research at an exploratory phase.
A particular thanks to Jim Lawless of Taming Tigers, for inspiring this venture!
And, where did the name “Haddock” come from?
I confess, the inspiration came from a French-Canadian colleague who used to say “we need to do some haddock research”, or that is how “ad hoc research” sounded to our ears! But we also liked some of the hooks that came with the name. I have fond memories of Tintin - and one friend now calls me Captain Haddock. Hergé was sensitive to the political events of his time when writing the Tintin books. If he were alive today, I like to think that Hergé would have pitted Tintin against climate change villains!
And, Captain Haddock was of increasing support to Tintin in his adventures. Although initially depicted as a weak, alcoholic character (in the Crab with the Golden Claws), Captain Haddock became a brave friend to Tintin, as well as providing valuable assistance (rather taking over this role from Snowy). As an emotional character, Haddock acts as a foil to Tintin’s flawless heroism, and uses wonderful pseudo-expletives such as troglodyte, ectoplasm and billions of bilious blue blistering barnacles (mille millions de mille milliards de mille sabords). The name Captain Haddock was first suggested by Hergé wife, who described the haddock as “a sad English fish”.
The haddock, or offshore hake, is a marine fish found on both sides of the Atlantic. It is widely fished commercially. The haddock is now listed as “vulnerable” on the ICUN Redlist, and as such, is facing a high risk of extinction in the wild in the medium-term future. What can be done to improve its prospects? How will the haddock be affected by climate change? As a specific case, at Haddock Research & Branding, we want to get involved in helping to ensure that the haddock remains a thriving, viable species! We will post news of progress on this website, and also welcome your thoughts and suggestions about this.
