By late 2008, the Earth Hour campaign had influenced the behaviour of 6.5% of Canadian adults

Canadians have been much stronger supporters of Earth Hour than either Americans or the English

In late 2008, just 2.0% of Americans and 1.0% of English people were aware of the Earth Hour campaign (as prompted by their logo). In contrast, 13.3% of Canadians were aware of the Earth Hour campaign, and around a half of these (6.5% of all Canadians) indicated that the campaign has made an impact on their behaviour. 

A profile analysis indicated that the Canadians who have been most influenced by the Earth Hour campaign are those who are from Ontario, who are younger (especially those without children) and who are Climate Citizens.

You can download the full press release in the PDF attachment at the bottom of this page.

Data for this press release comes from Environmental Choices Wave1, Section report 3.b, Climate change campaigning organisations & marketing campaigns. A free summary is available in a file called Haddock EC_W10809 Free Summary 3b Organisations and Campaigns.pdf. Fulls details of the section report will be available soon.