EC1 3.b - Organizations, media and marketing campaigns - relevant to climate change

This section report is designed to measure how much people are being influenced in their awareness, thoughts and actions on climate change by different types of organizations, media and marketing devices. It also provides information about the combined coverage, and cross-over of influence, of some of the most important organizations, and the profile of those being influenced.

• How much are people being influenced by the David Suzuki Foundation, Greenpeace, NASA, the Sierra Club, the Carbon Trust and the Energy Savings Trust?
• What proportion of the public think these organizations are 'wrong-thinking/annoying' about climate change?
• Which one of these organizations particularly influences men?
• How much does The Times, The Guardian and The Independent influence English people about climate change?
• What proportion of people living in the province of Quebec change their behaviour as a result of the Energy Star device?
• Does the Carbon Label device have much influence over those sceptic or uninvolved with climate change?
• 'For your low carbon product, do you really want to charge people extra for 'being green'?', article for Sustainable Business magazine based on this data, May 2010
• 'Challenge your assumptions on how to market your low carbon product, 5 top tips based on international primary research data', presentation to SustainabilityLive! Conference, April 2010, slide 21 - based on this data.

View the Introduction & Contents pages for this section report.