EC1 3.e - Flying and telepresence

This section report focuses on how public opinion about climate change, in Canada, England and the USA, relates to flying behaviour, and opportunities for low-carbon alternatives to flying. The report considers the current use of inexpensive video-communication systems from Skype (video) and VSee, as well as the current use and potential adoption of high-quality telepresence systems. It measures awareness and reputation of 7 specific telepresence providers – Cisco, HP, Polycom, Avaya, LifeSize, Tandberg and Teliris – whom, to a greater or lesser degree, already promote their services as a low-carbon alternative to flying. Finally, the substitution potential of telepresence for flying, and the behaviour and profile of “telepresence leaders”, are examined:  

• What proportion of people fly; and how much for longer-trips versus shorter-trips; and for business versus leisure?
• Given their particular concern about climate change, do Climate Citizens fly less? Do they fly less for “more discretionary” shorter-trip leisure flights?
• What proportion of all flights can be attributed to ‘heavy flyers’, for each flight category?
• What levels of usage are there for telepresence solutions, and awareness of the companies that offer them?
• What proportion of people like the idea of using a high-quality video-communication system, at home and at work, “a great deal”?
• What might explain the greater uptake of telepresence amongst American business flyers than those from Canada and England?
• What is the profile of those who are keen to use telepresence?
• 'Businesses must think about the unmet needs of their customers', article for Sustainable Business magazine based on this data, June 2010
• 'Telepresence companies that employ 'green positioning' must do their market testing', article for Sustainable Business magazine based on this data, August/September 2010
• 'Challenge your assumptions on how to market your low carbon product, 5 top tips based on international primary research data', presentation to SustainabilityLive! Conference, April 2010, slides 33 - based on this data.

Quotes:

"Hewlett Packard is the company most recognised for its telepresence solutions, with 37% of Americans being ‘aware that it offers videophone/videoconferencing products’, and 26% of Canadians and 22% of English."

"The substitution potential of telepresence for long-trip, business flights in the USA is a potential reduction of around 35% for flights of this type."

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View the Introduction & Contents pages of this section report.

CONTENTS; 213 pages