Within the study, specific companies and organisations were tested in terms of consumer recognition, usage and intention to use. Below is a list of the specific section reports that include data on companies and organistions and a quick outline of the sort of data included.
2a. Influencers & social tipping points
A large number of public figures were assesed to check for their “influence” and “wrong-headedness” regarding climate change - politicians, business leaders, scientists, media figures and eminant speakers. In addition, the following organisations were also tested.
| NORTH AMERICAN | INTERNATIONAL |
| Alliance for Climate Protection | Friends of the Earth |
| Carbon Disclosure Project | Greenpeace |
| Cato Institute | |
| Climateactionproject.com | EUROPEAN |
| Clinton Foundation | BBC |
| Competitive Enterprise Institute | Carbon Trust |
| David Suzuki Foundation | CBI |
| Earthlab.com | Climate Group (The) |
| Heritage Foundation | Energy Savings Trust (EST) |
| NASA | Global Climate Campaign (.org) |
| National Geographic | Hadley Centre |
| Pacte de Generations / Generations Pact | IISD |
| Pembina Institute | Institute for Public Policy Research (ippr) |
| Pew Centre on Global Climate Change | Natural Environment Research Council (NERC) |
| Real Climate (www.realclimate.org) | New Economics Foundation (NEF) |
| Sierra Club | Potsdam Institute for Climate Impact Research |
| TCS (Tech Central Station) | Royal Society (The) |
| U.S. Climate Action Partnership (USCAP) | Stop Climate Chaos |
| U.S. National Oceanic and Atmospheric Administration | The Guardian |
| United Nations | The Independent |
| Worldwatch Institute | The Telegraph |
| WWF-CA | The Times |
| WWF-USA | Tyndall Centre |
| Zerofootprint.net | WWF-UK |
3a. Power generation: Reactions to coal & nuclear power; & Al Gore's plan for 100% renewable electricity in 10 years, in the USA
This specifically tested the “Repower America” campaign organised by the “We” wecansolveit.org climate change campaigning organisation.
3b. Climate change campaigning organisations & marketing campaigns
60 Earth Hour
A to G energy efficiency rating
Act on CO2
Advanced Green Smart Energy Solutions
Climate Outreach and Information Network
CO2 labelling scheme
Earthlab
Energy Star
Step It Up 2007
We – wecansolveit.org
3d. Green energy companies & hydrogen fuel cells.
3Degrees
Ballard
British Gas – Energy for tomorrow
Bullfrogpower
Ceramic Fuel Cells Limited
Ceres Power
CMR fuel cell
EcoLogo
Ecotricity
Good Energy
Santa Clara greenpower
Solar Integrated
Solarcentury
Sterling Planet
Sun Edison
Triodos Renewables
Voller energy
3e. Telepresence & flying
Avaya
Cisco Systems
HP invent
LifeSize
Polycom
Tandberg
Teliris
3f. Transport, cars & car-share organisations
Every model of car available from 2000-2008 in North America and the UK was listed in the questionnaire. In addition, the following car-share organisations were also assesed in regards to usage and awareness.
AutoShare
Car Clubs
Carplus
Carshare.com
Citycarshare
Communauto
Co-operative Auto Network
Grand River CarShare
Igo
Liftshare
NCS
Philly Car Share
Streetcar
VRTUCAR
Whizzgo
Zipcar
3g. Carbon-offset companies and business reputations
Bonneville Environmental Foundation
Carbon Retirement
Carbon Trust
Carbonclear
Carbonzero
Cleaner + Greener
Climatecare
Climatmundi
Co2balance.com
Green-e
Greentags
Leonardo Academy
Morgan Stanley
The Climate Trust
The Gold Standard
VCS Voluntary Carbon Standard
