“There are an increasing number of international surveys being conducted on climate change, and as far as I am aware, most of those in the public domain are aimed predominantly at governmental policy-makers. Yet the low-carbon economy is also a massive business opportunity, and the involvement of the private sector is essential if we are to solve the climate crisis. We will help businesses to develop their low-carbon brands, which should give these companies secure long-term financial prospects, and for them to offer worthwhile employment opportunities. But commercial success in this area should always be guided by whether it is helping to deal with the climate crisis; we will not work on ‘greenwash’.”
Peter Winters, President
“Our Environmental Choices™ syndicated survey is being used to launch Haddock and provide baseline data and analysis. We felt it necessary to make this investment to gauge current consumer thinking about climate change and various low-carbon market sectors. An international perspective was important to contrast the climate change challenges facing each country, as well as enable businesses to understand the different nuances of their local markets. We are planning further waves of the study which will include many more countries and even larger samples.
Moreover, in these uncertain times, syndicated research data (which is available to all buyers as opposed to a single client) can be a much more cost-effective, and time-effective, way for our clients to obtain vital market research information.”
James Ambler, Director of UK Operations
In early 2008, we wrote a detailed, 51-page project plan for this Environmental Choices study. We would be happy to share that with anyone interested. Please contact us and we will send you it, in pdf.
Below is a quick list of the 14 section reports we are publishing from this survey. If you wish to know more about any of these section reports, please refer to the Section Report Guide or the more detailed individual Section Report pages for each published report.
1. MEASURING HOW PEOPLE THINK, FEEL AND ACT TOWARDS CLIMATE CHANGE
1a. Attitudes (towards climate change)
1b. Feelings
1c. Behaviour
2. THE SOCIAL PHYSICS OF CLIMATE CHANGE
2a. Influencers & social tipping points
2b. Government mandates for action on climate change
2c. Materialism, happiness, incentives and passions - & dealing with climate change
3. LOW-CARBON SECTOR ANALYSIS
3a. Power generation: Reactions to coal & nuclear power; & Al Gore's plan for 100% renewable electricity in 10 years, in the USA
3b. Climate change campaigning organisations & marketing campaigns
3c. Climate change and the home
3d. Green energy companies & hydrogen fuel cells.
3e. Telepresence & flying
3f. Transport, cars & car-share organisations
3g. Carbon-offset companies and business reputations
3h. The branding of climate change
