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NOTES ABOUT THE ARTICLE
This is an article from Haddock Research's regular editorial 'Market Intelligence' column for Sustainable Business magazine. It has been published in the April 2010 edition, and it is made available, with permission. The 'new microgeneration product' described in the article was actually a micro-CHP boiler, and top-line results were described in a Haddock press release of December 17, 2008. Full results can be found in the Environmental Choices section report - '3.d - Green Energy Companies & micro-CHP'.
The analysis about people's personal passions (football, gardening and rugby) comes for the section report, 2.c - Passions, Values and Incentives - in relation to climate change'.
More information about the Environmental Choices reports, and purchase options through credit card / PayPal, can be found here. Subscribers to Sustainable Business magazine may buy the Haddock Research Environmental Choices reports at an exclusive 15% discount.
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