HYPERLINK TO ARTICLE
For your low-carbon product, do you really want to charge people extra for 'being green'?
NOTES ABOUT THE ARTICLE
This is an article from Haddock Research's regular editorial 'Market Intelligence' column for Sustainable Business magazine. It has been published in the May 2010 edition, and it is made available, with permission.
Data for the article about the 'A to G' scale and carbon labeling is taken from Environmental Choices section report 3.b 'Climate change organisations & marketing campaigns', and about Bullfrog Power was taken from section report 3.d 'Green Energy Companies and micro-CHP'.
More information about the Environmental Choices reports, and purchase options through credit card / PayPal, can be found here. Subscribers to Sustainable Business magazine may buy the Haddock Research Environmental Choices reports at an exclusive 15% discount.
The version of the article shown here is the original. Sustainable Business make small editorial changes to our articles. We would like to draw attention to one change which, we felt, made our article rather confusing. In describing Bullfrog Power, we actually wrote:
'We are not arguing that it is never appropriate for companies to get people to pay extra for their low-carbon offering.'
(In the published article, Sustainable Business changed 'never appropriate' to 'inappropriate'.)
