How we really started to use myBrainshark as a communication and co-creation tool
As of October 20, 2010, we have had 363 views of our ‘5 top tips for low carbon marketing’ through the on-demand myBrainshark presentation system.
The metrics for the software show that we had around 65 views per month in April, May and September – and 150 so far in October largely thanks to a co-marketing effort organised by Brainshark, where they contacted opt-in subscribers to edie.net. We can also see how much of the 30-minute presentation people have been watching, and where in the world people come from (for example, showing 94 views from the US and 16 views from China).
Here is how it happened:
April 15, 2010 – Living in Montreal, I was due to fly to England to spend a few days with family and friends prior to giving this presentation in Birmingham at the SustainabilityLive! Conference on April 21 … but then all flights were cancelled due to the eruptions of Eyjafjallajökull. SustainabilityLive! is an annual conference part-organized by Sustainable Business magazine, which, rather by coincidence, is part of edie.net. (The next conference is set for May 24 to 26, 2011.)
April 17, 2010 – By Saturday, it becomes clear that it was impossible for me to attend the conference, and my UK-based partner James Ambler offered to stand in. Knowing you are going to be hanged in the morning concentrates the mind wonderfully! James wanted to know exactly what the communication points were for each slide, and how exactly I had planned to say it. This is when we started to use myBrainshark to co-create the final stages of the presentation.
April 18 & 19, 2010 – James is actually a very organised person, and tested out the presentation on friends and family for the next couple of days. He was in charge of the visual content, and made relevant tweaks to the presentation.
April 20, 2010 – James and I had our last run-through of the presentation, using Skype and myBrainshark, from his conference bedroom in Birmingham, and my office in Montreal. The final version of the myBrainshark presentation, which you can now view here, was actually recorded around midnight that evening!
April 21, 2010 – James delivered the presentation in front of around 200 people, and received some very positive feedback. How we used this technology was picked-up by the SmartPlanet newservice.
I would like to thank people at Brainshark for their support – my main contact Linda Silverman, and also Andy Zimmerman for helpful comments. Also, I’d like to thank Peter Brockmann who first put me onto Brainshark, and who wrote a nice review of this presentation.
Peter Winters, President, Haddock Research & Branding, Inc.
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