Wave 1 of the Environmental Choices™ syndicated survey was conducted from 25th September to 3rd October 2008. Fieldwork for the study was conducted online in native language by Research Now, amongst nationally representative samples of a minimum of 1,000 people in each of Canada, the UK and the USA – 3,156 respondents in all. Results are presented in 14 section reports focusing on the different themes explored in the study. The next wave of the survey is due to go into field in June 2010.
The study design minimizes self-selection bias by working with a credible fieldwork supplier using a robust methodology. Strict quota controls were applied in terms of region, gender and age. We also ensured that the email invitation did not forewarn respondents that the survey was about climate change. It was essential that we are confident that the survey results provided representative data.
Please contact us on info@haddock-research.com if you would like to receive the detailed survey plan.
