Haddock Research & Branding Inc.


Measuring & Mobilizing Public Opinion to Fight Climate Change

Climate change represents both an enormous challenge and an enormous opportunity.

Climate scientists warn us that our home, planet Earth, is under grave threat. Yet, as terrifying as many of us find the climate crisis to be, it is not the focus of what we, at Haddock, want to do.

Rather we want to focus on the opportunity to make a difference. And there is surely no bigger branding opportunity than to get people engaged in fighting the climate crisis.

If you are working to create low-carbon solutions or low-carbon policies, we can help you understand the way that people can become more engaged to your plan. We can do this by measuring how people feel, think and act about climate change; and by employing relevant analytical and branding techniques. We also continue to invest in both building market information and how best to interpret this information.

Why not contact us to see how we might help?



News

  • Those who are concerned about climate change find the CHP Hydrogen Fuel Cell Boiler concept particularly appealing and many say they are very likely to install one - view
    December 17, 2008
  • 51% of Republican supporters are skeptical about (or uninvolved with) climate change compared to just 19% of Democratic supporters - view
    October 30, 2008
  • Just 4% of Canadians and Britons strongly agree that carbon-offsets work well in practice - view
    October 11, 2008
  • 38% of Canadians think that Harper is wrong-thinking about climate change - view
    October 9, 2008

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