Haddock Research responds to the UK government’s 2009 “Heat and Energy Saving Strategy Consultation” document
Addressing climate change is an urgent challenge and we do agree with the level of ambition set out in the consultation document. Our comments are mainly to do with identifying the best way of marketing this plan to the British people.
The plan correctly talks about the benefits of a holistic ‘whole-house’ approach to addressing the energy needs of a home.
Yet, there are also benefits in a ‘whole-person’ approach. The ‘central hero’ of marketing activity is the householder who would, or would not, undertake the work. We need to have a complete understanding of what could motivate him to action, and what the potential barriers might be.
And there are also benefits in a ‘whole-society’ approach. This acknowledges that people interact and influence each other in what they do – and certain ways of doing things become the norm for a particular time.
Government policy needs to have a detailed holistic understanding of people and society in developing policies to reach its objectives.
You can download our full response to the UK government’s 2009 “Heat and Energy Saving Strategy Consultation” in the PDF attachment at the bottom of this page.
Data for this press release comes from Environmental Choices Wave 1, Section report 3.c, Climate change and the home. A free summary is available in a file called Haddock EC_W10809 Free Summary 3c Home.pdf. For more details about the section report, and to purchase, please use this link.
