At Haddock Research, a key part of our strategy is to integrate our market intelligence with other low carbon initiatives.
We also run a site is called 'Low Carbon Marketing' (www.low-carbon-marketing.com), which is dedicated to communicating insights from the Environmental Choices™ monitor. Take a look at our '5 top tips for low carbon marketing', and also to consider our ongoing content, categorised by industry sector.
Another site is called 'Climate Change Monitor' (www.climate-change-monitor.com), which is aimed at people who need public opinion data about climate change, and cleantech. It is designed to give people a better understanding of the data we have available, categorized by Introduction and Contents, and by example data. It is also design help people think about the data they need in the future.
We are also running a series of adverts aimed at the Cleantech sector. Our Cleantech Advertising site (www.cleantech-advertising.com) describes the thinking, and the research evidence, behind the adverts.
We have 2 personal blogs running - the Haddock blog, run by Peter Winters & the Climate Citizen blog run by James Ambler.
We are in the process of building-up relationships with suitable magazines, and announced an agreement with the UK-based magazine Sustainable Business in late February 2010.
In the UK, we also have a company presence on Low Carbon Economy where we post comment, reports and press releases. Their remit is to 'connect people and businesses with relevant low carbon information, products, services, jobs, business opportunities - and each other'. We are also listed on edie.net.
In North America, we are listed in the GreenBook, within the Environment & Sustainability category.
