Haddock Research & Branding Inc., today announced that it had signed an agreement with Sustainable Business magazine to collaborate on a number of initiatives. Sustainable Business is the UK's leading business magazine looking at climate change and the sustainable agenda.
From April 2010, Haddock Research will provide monthly articles for the magazine in a 'Market Intelligence' column. These articles will provide a consumer perspective to different aspects of the low carbon economy, with insights drawn from Haddock Research's own Environmental Choices™ international survey monitor, as well as from current events and third party research.
Haddock Research will also be hosting a seminar at the SustainabilityLive conference to be held in the NEC, Birmingham, on April 21, 2010 from 13:30 to 14:30. There will be an extensive Q&A session as part of the seminar, and Directors of Haddock Research will be available to discuss their research in the VIP networking area throughout the SustainabilityLive conference. The subject of the seminar is:
"Market Intelligence: Challenge your assumptions on how to market your low carbon product. 5 top tips based on international primary research data.'
Additionally, syndicated reports from both waves of Haddock Research's Environmental Choices™ survey monitor will be available to purchase from the Sustainable Business website, due for launch in April 2010, with subscribers to Sustainable Business magazine able to benefit from a 15% discount.
James Ambler, one of the founding Directors of Haddock Research, said:
"We are delighted to be entering into this collaborative agreement with Sustainable Business. We hope that the regular articles in the magazine will bring to life the relevant market research, and consumer analysis, to professionals working in the sustainable and low carbon field."
Sustainable Business magazine
Sustainable Business magazine is the UK's leading business magazine on strategic issues associated with sustainability and climate change, providing unique monthly coverage of environmental issues of strategic importance to businesses and organisations in the public and private sector.
Haddock Research and Branding, Inc.
Haddock Research is an innovative market research agency dedicated to providing vital information to those creating a low carbon world. With offices in the K and Canada, Haddock Research provides ad hoc research and consultancy services and is publisher of the Environmental Choices™ syndicated survey monitor.
Environmental Choices™ syndicated survey monitor
The international Environmental Choices™ monitor is fully owned by Haddock Research. Based on a very wide ranging questionnaire, it provides a single source to measure the interrelations between people's circumstances, attitudes and behaviour relevant to the low carbon sector. The survey provides both specific analyses and holistic understanding of people's lives - particularly important given policymakers' concerns about the 'rebound effect'.
Wave 1 of the monitor was conducted online amongst nationally representative samples of 1,000+ adults per country in Canada, England and the USA at the end of 2008, with the analysis separated into 14 section reports.
For further information, contact:
Haddock Research & Branding
European contact, James Ambler: +44 208 144 4913, james.ambler@haddock-research.com
North American contact, Peter Winters: +1 514 835 3103, peter.winters@haddock-research.com
Sustainable Business magazine
Tom Idle: editor, +44 208 651 7164, tom.idle@fav-house.com
