Challenge your assumptions on how to market your low carbon product; 5 top tips based on international primary research data
Congratulations to James Ambler, who today gave this presentation at the Sustainabilitylive conference in Birmingham, England.
An interesting twist to the story is that I was due to give the presentation, but my flight was cancelled on Thursday, April 15th. Since James is UK-based, he could step up and do it. We had both collaborated on the presentation anyway, so he was a very able replacement.
Yet, we also wondered if the on-demand Brainshark presentation system could help - particularly in enabling us to collaborate even more closely on content, and to help other international delegates who could no longer make it to the conference. So we set-up a new website, at www.low-carbon-marketing.com, and the presentation is now available to view - on demand.
You can also see the presentation and transcript attached in PDFs below. To view the presentation, you will just need to rotate the view.
Data for the presentation comes from:
1.a - Attitudes towards climate change, slides 12-15, 45
2.b - Government mandates for action, slides 35-37
2.c - Passions, values and incentives - in relation to climate change, slides 10, 41, 42
3.a - Power generation, slides 22-30
3.b - Climate change campaigning organisations & marketing campaigns, slide 21
3.c - Climate change and the home, slides 32-34
3.d - Green energy companies & micro-CHP, slides 18,19
3.e - Flying and telepresence, slide 33
3.g - Carbon offsets & business reputations, slide 37
3.h - Branding of climate change, slide 40, 42
Peter Winters, Montreal
PRESS COMMENT
April 21, 2010 - Virtual preso technology gets plug of volcanic proportions, Smartplanet, Heather Clancy.
April 28, 2010 - Challenging Assumptions About Marketing Low Carbon Products, Brockmann & Company, Peter Brockmann "This is very thought provoking research"
May 18, 2010 - myBrainshark May Newsletter - More Features and Going Green, Brainshark, David Klein
