The Environmental Choices™ syndicated survey was conducted from September 25th to October 3rd 2008. Fieldwork for the study was conducted online by Research Now, amongst nationally representative samples of a minimum of 1,000 people in each of Canada, England and the USA – 3,156 respondents in all. For Canada, respondents could take the questionnaire in either English or French.
The study design minimizes self-selection bias by working with a credible fieldwork supplier, Research Now, using a robust methodology. We also ensured that the email invitation did not forewarn respondents that the survey was about climate change, and the question order within the survey was designed to minimise bias. It was essential that we are confident that the survey results provides representative data.
To deliver nationally representative samples, strict quota controls were applied in terms of gender, age (18-24, 25-34, 35-44, 45-54, 55+) and region (Canada - West, Ontario, Quebec, Atlantic; England - South, Midlands, North; USA - Northeast, Midwest, South, West).
Results are presented in 14 section reports focusing on the different themes explored in the study.
