Report Structure

The survey will build on a core set of questions featured in Wave 1, and incorporate additional questions per sector area, thus providing not only unique tracking data reflecting changes in the climate change zeitgeist, but also greater in-depth analysis of specific subjects addressed in the survey.

The survey’s focus (and consequent syndicated reports) will be split between core analysis and sector specific analysis, with the core analysis also being used where relevant within the sector specific reports. These report subject areas are as follows:

Central analysis/reports

1a – Attitudinal segmentation & socio-demographic profiling

1b – Media consumption & social networking behaviour

1c – Psychodynamic factors; emotions, values & passions

Sector specific analysis/reports

2a - Political mandates & power generation

2b – Influencers, organisations & campaigns

2c - Green energy solutions, including micro-energy & micro-CHP

2d – FMGC shopping, domestic responsibilities & the home

2e – Transport and cars – usage, intention to change

2f – Telepresence, unified communications and flying

2g - Business reputations and sustainable communications

2h – Carbon offsetting, compliance and trading

For an overview of Wave 2, and a brief explanation of the report structure & how the analysis fits together, please download the PDF below.